ModeliaThe AI solution for the fashion ecosystem

Fashion brands need product imagery for every item in a catalogue, kept in order alongside the product data itself. On the merchant side, Modelia's Shopify app had grown into two isolated platforms with separate payments and generation history, and that split showed up as client escalations.

Modelia generates thousands of AI images and videos every day for fashion and e-commerce merchants. As AI Product Engineer and Business AI Head, I work across the generation engine, the Shopify app merchants use, the Studio creative tool and the internal systems behind them. I built the AI video production tool, unified and restructured the Modelia app for Shopify merchants, which cut client escalations by more than 95%, and rebuilt the legacy codebase into a modular system in 35 days.

1. 01Unified and restructured the Modelia app for Shopify merchants, cutting client escalations by more than 95%
2. 02Built the AI video production tool: multi-clip generation with music for commercial-ready content
3. 03Brought two isolated platforms into one synchronised system with shared payments and generation history
4. 04Built a feature management system for continuous deployment, controlled rollouts and A/B tests
5. 05Rebuilt the legacy codebase into a modular, production-ready system in 35 days
6. 06Built per-tool consumption analytics and cut AI infrastructure costs with caching

fewer client escalations after unifying and restructuring the Shopify app

95%+

to rebuild the legacy codebase into a modular system

35 days

AI images and videos generated every day

1000s

• TypeScript
• Remix
• React
• Prisma
• PostgreSQL
• Azure
• Redis
• Node.js
• Docker
• Generative AI